IN 2005 MUSICIAN PHARRELL WILLIAMS ALONG WITH HIS MANAGER ROBERT WALKER, PARTNERED WITH JAPANESE FASHION ICON TO LAUNCH TWO LINES OF LUXURY CLOTHING, BILLIONAIRE BOYS CLUB AND ICE CREAM. THE BRANDS ARE FOCUSED ON HIGH-END LUXURY SPORTSWEAR. CONSISTING OF T- SHIRTS, POLOS, SWEATSHIRTS, KNITS, DENIM, SUITS AND SHIRTS; OUTERWEAR IN LEATHER, DOWN, COTTON, AND TECHNICAL FABRICS; HATS, SNEAKERS, UNDERWEAR, SOCKS AND ACCESSORIES. ALL OF THE ITEMS ARE PRODUCED IN VERY LIMITED QUANTITIES, USING ONLY THE HIGHEST QUALITY MATERIALS AND ARE MANUFACTURED IN JAPAN. THE BRANDS ARE KNOWN FOR THEIR UNIQUE STYLE, BRIGHT COLORS AND INNOVATIVE PATTERNS, INFLUENCED BY CLASSIC DESIGN AND VINTAGE STYLE.
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